Puma’s Ag Case

PUMA’s AG Case Adalbert and Rudolf Dassler founded puma in 1924 in Germany. The company was called Gebruder Dassler OHG, and was internationally well known. However, the two brothers separated creating Adidas and Puma, respectively. Puma had sponsored some of the worlds most famous soccer players, positioning itself as one of the most important company in soccer shoes and accessories. In spite of that, the son of the founder, Armin Dassler, take Puma to a point where all product were sold â€Å"dirt-cheap†, ruining the brand image. The high society was not willing to wear the brand.In 1993, Jochen Zeitz, became the CEO of the company, and together with Martin Gaensler, the supply chain management chief, applied 3 significant phases into the Comeback of Puma: * Aimed at making Puma profitable in order to build a strong financial foundation. * Restructuring the whole company * Focusing in core competencies: marketing, brand management, and product management. * Transform Puma into an attractive sports brand. (High- value brand in sport and lifestyle sales categories). * Sponsoring and advertisement. Puma’s major competitors 1. Adidas –Salomon AG * Headquarters in Bavaria, Germany. Production was in every continent, except in Australia, with administration, design, and marketing in Germany and France. * Production outsourced in Asia. * Only supplier covered all sports. * Main strength soccer line, sky and tennis market. * Known as a brand for the family, satisfying customer’s needs. * Sponsoring activities on huge sports events, famous teams, and athletes like FIFA World Cup and UEFA Champions League. 2. Nike * American company founded by Bill Bowerman and Phil Knight in 1964. * Outsourced part of the production to China and concentrated its skills on product design, marketing, and distribution. Located in Oregon. * Administrative activities concentrated in United States. * Europe, Africa, and Asia worked only in sales strategies . * Target group young people with the slogan â€Å"Just do it† * Marketing strategy: sponsoring events, popular teams, and athletes. * Introduction to specialized brands * Web-based Nike ID (customizing Nike products) 3. Reebok * Founded in 1895 in USA by Joseph William. * Key market: footwear industry (aerobics industry, women’s sportswear, and design street & casual footwear). * Located in 140 countries. R & D in China, Korea, and Taiwan. Distribution finished goods via traditional retailers. * Sales in Gym club trainers. * Reebok female sports shoes were the most famous. * 1992, change of strategy to American football, basketball, and soccer. * Sponsoring sport events and popular athletes. * Nevertheless, Reebok was often regarded as a fitness and exercise equipment manufacturer. 4. Fila * 1911, Italy. * Distribution in 50 countries. * Portfolio of sportswear and athletic footwear. * Focus on running, basketball, and fitness. 5. Prada * Italian brand focused on lux ury leather goods. * Founded by Mario Prada. 2003 Sportive line called Prada Sport. 6. Diesel * 1970. Casualwear or sportswear company that became a luxury brand. PUMA’s Value Chain * R&D: sourcing, production, and logistics * 80% of all production move to Asia due to raw materials and MOD * Manufactured in Turkey and Mexico * It reduces its working capital and inventory to 21% * The raw material sourcing allowing shortening the production and enabling full quality control of input factors. (Inditex’s Zara strategy) * Production partners according to quality, price, and environmental/social factors. Logistics was not a core competence. * Brand management * Turnaround new positioning of the brand itself. * 1980’s unpopular image due to heavy price decline. * Jochen Zeitz (CEO), repositioned the brand * Making PUMA desirable again * 2003, the brand was already positioned and well-known and considered as a luxury * Ensuring success, PUMA hired charismatic personali ties who could represent and understand the desired brand perception, recognition, and awareness even further. * Sponsoring several teams such as the Jamaican running team, Cameroon soccer team, and Italian national soccer team. Sponsoring Formula One, entering by the official supply of sportswear for the FIA World Rally Championship, the Ford Rally division, and freestyle motocross champion Travis Pastrana. * Quality over quantity and rely on innovation. * Following upcoming trends quickly and creating trends. * The Puma classic King was reintroduced creating a new market segment of lifestyle sportswear, having in consequence to it a significant competitive advantage over competitors from the fashion industry. * CEO understood the fashion as â€Å"the new combination of elements of the past†. * Right time for launching a new product line. Puma entered in the cricket market in Australia and Africa. * Advertising in MTV and in Hollywood movies. * Puma was perceived as rebellio us and stylish. * Distribution * Outsourcing 70% in distribution logistics. * Building up a system to develop its own network in Europe. * Retail activities * Selected partners according to the corporate message of Puma. * Sport retailer did not operated globally; only foot Locker and Intersport, Decathlon, and JJB Sports. * There was no price discrimination due to low transportation costs in Europe. * Collaboration with strategic partners and allies Acquired the Swedish company Tretorn (manufacturer of tennis balls), because of the sophisticated and broad distribution system in the Scandinavian market and a very skilled management team. Corporative Strategy: R&D and design (functionality and stylish appearance products). Launching the New Collection: sport, lifestyle, and fashion. * Trying to be innovative in every part of the process * Marketing strategy Innovation * Modernizing latest collections and re-launch them Bibliography. Kaufmann, Lutz. â€Å"Puma AG†. The WHU Otto Beisheim Graduate School of Management.

Ethical Issues in Information Technology Essay

The society develops with unbelievable speed, from telegraphy, telephone, radio of 19th century to the modern 21th century, which is the Age with rapid developing and growing of knowledge and information. For example, Internet has been used widely everywhere in the world. We call it â€Å"global, Web-based platform, this platform enables people to connect, compute, communicate, compete, and collaborate anywhere, anytime to access limitless amounts of information, services, and entertainment†(Rainer & Cegielski, 2011 ). It is so obvious Information technologies benefit us a lot; in the meantime, IT also can raise new ethical problems. Ethics is a system of moral principles, or branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such action. They include responsibilities, accountability and liability. â€Å"The major ethical issues related to IT are privacy, accuracy, property, and accessibility to information† (Rainer & Cegielski, 2011). Privacy is the state of being free from unsanctioned intrusion. Now the right to privacy is considered by federal government as common law. Solution Usually after huge damages or losses of some individuals, organizations or institutions, government comes up some privacy act for regulation and protection purposes. Privacy policies are an organization’s guidelines for protecting the privacy of customers, clients and employees. They are an attempt to reduce crimes such as privacy, copyright infringement; identity thief. The U. S. Congress implemented Acts address the ethical issues necessitating the creation of the acts and the advances in it. Let’s see the following examples. Do Not Call Implementation Act We know organizations are able to collect, integrate, and distribute enormous amounts of information on individuals, groups, and institutions through computer networks. For example, a lot of people experience receiving commercial calls for business selling or survey, waster people’s phone bill and disturb personnel lives. According to â€Å"National Do Not Call Registry† (2011), â€Å"Congress passed the Do Not Call Implementation Act on January 7, 2003. The Federal Communications Commission opened registration for the Do Not Call Registry on June 27, 2003 in order to comply with the Do-Not-Call Implementation Act of 2003. The program has proved quite popular: as of 2007, according to one survey, 72 percent of Americans had registered on the list, and 77 percent of those say that it made a large difference in the number of telemarketing calls that they receive (another 14 percent report a small reduction in calls). Another survey, conducted less than a year after the Do Not Call list was implemented, found that people who registered for the list saw a reduction in telemarketing calls from an average of 30 calls per month to an average of 6 per month. † No Electronic Theft Act Intellectual property is the intangible property created by individuals or corporations that is protected under trade secret, patent, and copyright laws (Rainer & Cegielski, 2011 ). The most common intellectual property concerns related to IT deals with software. Copyright software without paying the owner is a copyright violation. We heard a lot of complains from copyright victims. It is very unfair for the people gain benefits by stealing the other people’s achievement through hard-working. â€Å"Congress enacted the No Electronic Theft (NET) Act in 1997 to facilitate prosecution of copyright violation on the Internet. The NET Act makes it a federal crime to reproduce, distribute, or share copies of electronic copyrighted works such as songs, movies, games, or software programs, even if the person copying or distributing the material acts without commercial purpose and/or receives no private financial gain. Prior to this law being passed, people who intentionally distributed copied software over the Internet did not face criminal penalties if they did not profit from their actions. Electronic copyright infringement carries a maximum penalty of three years in prison and a $250,000 fine† (University Information Technology Services, 2010). Conclusion There have been advances in IT that have been an asset to business today. The advances can reduce risk, minimize cost, and maximum efficiency. When we take advantages from IT, we still need protect privacy and intellectual property. Whether you run your own business or work in a large company, you’ll be challenged by these issues, and you’ll need to know how to deal with them. We need learn how to identify the threats to information security, and understand various defense mechanisms to protect information systems. Let’s follow the privacy act to avoid the ethical issues in IT field. In that way we can protect ourselves and enjoy the benefits which the modern information technologies bring to us.

History after world war †II Essay

The Jim Crow segregation can be described as one of the low points in the history of America which preached inhumanity legally. The Jim Crow segregation consists of legal laws that segregated the white people from the black, making the white race a superior one. The segregation preached preference to whites in all walks of life which included separate entrance in a restaurant and punishable inter-race marriage. This was legalised in the nineteenth century and the African-Americans fought for over hundred years to earn back their civil rights. It was in 1964 after a decade long intense African-American civil rights movement from 1955 that overturned the oppressive laws and instead conferred equality to the African-Americans. The trigger for the whole movement was the landmark victory in the case Brown v. Board of Education in 1954 which made segregation based on colour impermissible. The African-Americans who till then had been escaping, surviving and tolerating the humiliating acts of the whites were overjoyed. However, their happiness was short-lived as there was absolutely no change in reality. This prompted many individuals and African-American political groups like NAACP and CORE to conduct protests that were both effective and dramatic in nature. The first cry of protest came from the 42 year old lady Rosa Park, also known as the mother of the Civil Rights movement, when she refused to vacate her seat for a white in a bus. This led to her arrest and eventual trial at court, but this act of her gave birth to what is called as Montgomery Bus Boycott in 1955. This protest was one of the first successful movements which united the blacks in a major way. This protest continued for 382 days till a local ordinance legally ended the segregation in the buses. The next major movement which called the attention of the nation were the various â€Å"Sit-ins† that black students had started in 1961. Students professionally dressed started sitting quietly in local stores without any segregation. The silent protests were often met with force wherein they were forcibly evacuated. However, it did make a loud noise at a national level and its cause did not end on deaf ears. Another equally important movement was the freedom rides that were taken in the Deep South to desegregate those areas. Nonetheless, this movement turned out to be very violent that resulted in the use of brute force. The march to Washington in 1963 was a huge success where Martin Luther delivered his famous speech â€Å"I have a dream† though the demands that were met were not that effectively implemented. The Civil rights movement by then had reached a critical stage where protest for civil rights for the African-Americans was not a surprise anymore. This was followed by many important campaigns like Albany Movement, The Birmingham campaign, the violent and the last nail on the coffin, Mississippi Freedom summer, which eventually led to the conferment of civil rights to the African-American in 1964. The act was signed on July 2nd that almost ended the segregation of the blacks. The role of Bayard Rustin, the civil rights activist, was largely behind the scenes but nevertheless a very important one. An avid follower of Gandhian principles of non-violence (the tallest leader in the Indian Independence from the Great Britain), he had played a major role in planning of the hugely successful march to Washington in 1963 though he was never given any form of recognizition for the same. Bayard Rustin was the one who introduced martin Luther to the non-violent tactics in the civil movement which was implemented to a large extent. After the civil rights were conferred in 1964 and the voting rights in 1965, Rustin had stood for greater proximity between the civil rights movement and the Democratic Party. The Black Panther party, on the other hand, was established on the principles of armed resistance which was quite opposite to what Bayard believed. In fact, its history is mostly violent with it being also referred to as a militant group. The civil rights movement for Black Panther, in actuality, intensified after 1965. The period, 1966-1972, saw lots of Black Panther action. They had become the vanguards of the black in many areas where they followed cops in black areas and protected the inhabitants from their brutality. This often resulted in violent confrontations and also death of many policemen and the Black Panther activists. This party was very popular because of the direct action approach that they had adopted. This is quite unlike the peaceful tactic that Bayard had adopted. Basically, Bayard and the Black panthers represented two opposite forces that determined the course of life for millions of African-Americans – one that believed non-violent resistance as the key and the other violent protests as the only answer. The Policy of Containment is a major foreign policy in the history of America that guided many decisions that America as a country took. As the name suggests, the policy of containment aimed at containing the growth of Communism in general, and Soviet Union in particular by isolating it from everyone. The containment would check the growth and expansion of the targeted object by cutting off its basic needs or forming alliances that would effectively contain its augmentation. The policy of containment was a brain child of George Kennan who was then the head of the State Department Policy Planning Staff. This doctrine was developed as a strategy that would stop the Soviet from spreading Communism throughout the world and had prescribed a simple pill: the need to confront â€Å"the Russians with unalterable counter-force at every point where the Soviet Union shows signs of encroaching upon the interests of a peaceful world. † This theory came at the right time as President Truman had just spelled out the changed foreign policy of America that talked more about â€Å"freeing people from oppressive regimes†. Though not the official line of the White House, it was quickly taken in to the fold to cushion the effect of the â€Å"Truman Doctrine† had on the nation. Since then, the policy of containment was applied and used as the main guiding light in determining many of the future foreign policy events till the fall of Soviet Union in 1991. During this period, the containment policy saw many changes and modifications to its original state by different Presidents. The first major implementation of the policy of containment was the Korean War. This war is also known as the hardest test this policy had to go through. The origin of Korean War was quickly blamed on Stalin and was touted as the expansion of communism by America. Thus, America had the right to intervene and eventually joined the war in support of South Korea against the other raging part of Korea – North. Truman had specifically targeted at complete containment wherein every nook and corner of Korea would be protected against the onslaught of communism. The period saw the policy of containment acting as a military option. A major shift in the Containment policy occurred in 1955 when Eisenhower met Soviet Premier Nikolai A. Bulganin, and Nikita S. Khrushchev, the head of the Soviet Union’s Communist Party. This was a huge change in the original tone adopted when the containment policy came to into effect, that of isolating Soviet Union. Eisenhower sought better relations with Soviet as he believed that negotiation with communists would be desirable. Kennan endorsed this view though he was criticized for this stand and was accused of â€Å"futile and lethal attempt to crawl back into the cocoon of history. What followed this was a dangerous implementation of this policy in 1962 what, we today know as the Cuban Missile Crisis. The Russians had moved its missiles at the Cuban border for reasons still unexplained. This step was seen as a great threat of Communism to America and the free world. America, immediately, resorted to armed confrontation, though by some good sense, a major confrontation wa s avoided. This crisis was believed to be the most tensed moment in the period of Cold war where fears of another world war spread all over the world. Another mis-utilization of this policy also occurred in the Vietnam War which was fought in the name of containing the spread of communism in Asia. Though properly warned against the great expenses and possible losses if involved in a war in Indochina, United States had marched in to Vietnam with its troops. This had definitely weakened the policy of containment, though it was not dismantled completely. It was in the mid-1970s that the containment policy seemed to have distanced itself from the then foreign policy adopted in America. Communism was weakening in many parts of the world and the war of Vietnam ended with America bearing far more losses than anticipated. All this increased the unlikliness of the use of that policy. However, the 1970’s also saw the overthrow of Chile’s communist government and worldwide military alliances that did suggest influence of the containment policy. This policy officially met its end with the disintegration of Soviet Union. To conclude, this policy alone played a role of paramount importance in shaping the various events in the history of world post world war – II that has defined the borders we see today.

Haldol Research Paper Example | Topics and Well Written Essays - 1250 words

Haldol - Research Paper Example The last section includes concluding response to this problem. The method used is particularized examination of the literature together with the critical summarizing and personal inferences on the topic. Haldol is a brand name of an antipsychotic medication that is used by people who suffer from severe physical or mental illness and helps normalize some difficulties occurred within the mental process (Ogbru, 2012). Its generic name is Haloperidol Lactate (AHFS, 2014). This preparation has been approved by the USA Food and Drug Administration in 1967 and after that it has come on the market (Ogbru, 2012). Haldol is manufactured in tablets with 0.5, 1, 2, 5, 10, and 20 mg of Haloperidol in each; according to this oral concentrate is 1 and 2 mg/ml. Injectable solution (lactate) is considered to be 5 mg/ml while injectable solution (decanoate) stands for 50 and 100 mg/ml (Ogbru, 2012). Storage conditions for this drug are remained to be 15-30 C (59-86 F) or it corresponds to normal room temperature (Ogbru, 2012). Information about pricing of this drug has been updated in Feb 2014 and the comparative data includes facts that â€Å"Haloperidol 0.5MG Tablets (SANDOZ): 90/$16.99 or 180/$22.97; Haloperidol 1MG Tablets (MYLAN): 90/$19.99 or 180/$27.98; Haloperidol 10MG Tablets (ZYDUS PHARMACEUTICALS (USA)): 60/$72.99 or 180/$202.98; Haloperidol 2MG Tablets (MYLAN): 90/$20.99 or 270/$40.96; Haloperidol 20MG Tablets (SANDOZ): 60/$124.99 or 180/$342.97; Haloperidol 5MG Tablets (MYLAN): 90/$25.99 or 270/$55.98† (AHFS, 2014). Therefore, it should be admitted that price depends on the quantity of the Haloperidol in one tablet and the number of tablets in the pack. Haloperidol is widely used for the treatment of schizophrenia concerning all stages of the disease â€Å"including acute psychotic episodes as well for long-term stabilization and to minimize risk of relapse† (AHFS, 2014). Also, prolonged antipsychotic therapy for people who suffer from

The Main Monetary and Fiscal Policy Instruments Available to the Essay

The Main Monetary and Fiscal Policy Instruments Available to the British Government - Essay Example rend of contracting and competitive tendering so that services improve through competition between the private and public sector in such areas as NHS catering, laundry and cleaning services along with infrastructure development and correction services. The government has initiated such schemes as value for money for its departments by setting performance parameters in increased numbers (Riley, â€Å"Fiscal Policy,† par. 7). Demand and Supply-side Policy Demand and supply side policies are government tools that help it to achieve policy aims. The demand side policies of the UK government are: 1. Fiscal policy—it is related to levying of taxes and government outlays. 2. Monetary policy—it governs issues like rate of interest and flow of money. 3. Exchange rate policy—it involves shuffling in the rate of Sterling Pound. Supply-side Policies 1. Help the government in boosting competition and performance in product markets. 2. Help in increasing of competition and production in factor markets, particularly labour markets. 3. Help in boosting the domestic savings by offering incentives. 4. Offer attractive schemes to firms for increased production and investment (Economics Online, â€Å"Fiscal Policy,† par. 6). Fiscal Policy It is the planned attempts to change the government outlay or taxation to gain desired macroeconomic results by manipulation in aggregate demand. There are two classes of fiscal policies, discretionary and automatic. 1. Discretionary policy. It is related to such policies that are formulated and enforced by one-off policy changes. 2. Automatic policy helps in stabilizing the economy by fiscal drag and fiscal boost (Economics Online par. 1). Fiscal Drag It diminishes the effect of increased income for goods as taxes are levied in increased ratios....An active fiscal policy increases the chances of deficit budgeting which is central to Keynesianism; it is still a trend of the British government to boost the morale of the money markets by not indulging in grand scale fiscal surpluses. Under the New Labour government, the fiscal policy plays a passive role in changing the budget deficit position over a business cycle but it should not mean that the New Labour government has terminated the active fiscal policy in principle; it has been ‘coarse-tuning’ the fiscal policy to get positive vibes. The New Labour does not deny a desired rate of unemployment, delinking any correlation between inflation and unemployment, which shows that in macroeconomic policy no setting in aggregate and effective demand is possible. The concept of interplay between supply and demand sides and their relation with unemployment can be clearly seen in the New Labour government. The need for interaction between both microeconomic and macroeconomic policies is needed for growth, stability and employment. Supply-side issues are important but demand jerks are risky. The New Labour government is nearer to Keynesia n in identifying that demand alone cannot ensure stability in employment, a crucial feature of New Labour’s political economy. One thing is clear that policies of the New Labour government have not promoted competitiveness. It is significant to note that the New Labour government has not faced a test of its macroeconomic policies in recession time although Britain’s macroeconomic policies have reduced the tremors felt by France and Germany in 2002-03.

Personal Brand (i.e. a human being) Research Paper

Personal Brand (i.e. a human being) - Research Paper Example It is for this very reason; it is more difficult to manage personal brands as compared to products or services associated brands (Vitberg, 2010). Oprah Winfrey happens to be the single largest one-woman personal brand in the world (Haig, 2011). This is because the brand Oprah is associated with specific personality traits and the mass perception of the brand Oprah has been managed till date with apt astuteness, finesse and dexterity (Haig, 2011). As a result, Oprah commands a very high mass popularity and many of the leading brands in the world aspire to associate with brand Oprah to leverage their net brand appeal. Table of Contents Executive Summary ........................................................................................... 2 1.0 Introduction .................................................................................................... 4 2.0 SWOT Analysis of Brand Oprah ................................................................. 4 2.1 Strengths ......... ............................................................................................ 4 2.2 Weaknesses .................................................................................................. ... ........................................................................................................... 9 1.0 Introduction It is a matter of public knowledge that not only Oprah Winfrey happens to be the largest one-woman brand in the world, but also that the leading brands in the world aspire to associate with this top notch personal brand (Haig, 2011, p. 131). The appeal of brand Oprah is such that it has not only revolutionized and redefined the history of television, but has indeed been successful in configuring a successful commercial empire around the attributes and mass appeal of the name Oprah (Haig, 2011, p. 131). In that context, brand Oprah is associated with a Midas touch. The mere association of a product or service with the name Oprah is just enough to make it a public rage. For instance a slight association of the brand Oprah with Spanx not only helped this little known under-garments brand evolve into a lead seller, but also helped it accrue a net annual turnover of ?220 million (Stylist, 2013). The mere mention of the brand Kindle at the Oprah show was enough to make people run for buying a piece of this gadget (Stylist, 2013). The book recommendations made by Oprah Book Club are a guarantee to make a publication an international best seller in a matter of days (Stylist, 2013). Thereby, it goes without saying that commercially speaking, brand Oprah commands an immense brand value and appeal (Haig, 2011, p. 132). However, the thing that needs to be understood is that brand Oprah commands such a successful consumer appeal owing to certain specific brand strategies, which not only make the brand Oprah soar over the social limitations ascribed to race, ethnicity and social status, but make it a name closely associated with reliability,

Total reward system proposal Coursework Example | Topics and Well Written Essays - 2000 words

Total reward system proposal - Coursework Example to the overview provided above, it is clear that Rational Holidays will only be capable of meeting its HR needs if it adequately accomplishes a number of crucial elements. According to WorldatWork (2007), the primary aims of a TR strategy are to communicate a unique value proposition that sufficiently meets the needs of current and potential employees in order to minimize unnecessary employee turnover. Secondly, the strategy aims to offer a framework for the design, administration and communication of rewards programs by employers. To achieve these objectives, Rational Holidays must conceive a suitable strategy involving the various elements: The first element is to lay out the company’s strategies. In other words, the firm must first articulate its core values together with its business strategies. Particularly, the firm must spell out how the proposed strategy will ensure that the business needs as well as aims are met. In addition to this, the company will need to stipulate exact timelines when goals are set to be achieved. The second vital element that be encompassed in the TR strategy is the statement of the firm’s overall objectives. It is well-known that multinational companies operate in an environment that is highly diverse, from a number of perspectives. Apart from the diverse legal requirements involved, multinationals have to respond to different customer needs, just the same way that it has to deal with the demands and conflicting opinions of numerous shareholders. As a result, the TR strategy for Rational Holidays will need to include distinctive statements that outline how the system will uphold these diverse needs. To accomplish this, the approach will need to clearly delineate the roles that will be played by every reward element. The third element is prominence. Every TR strategy ought to give a general description of the superiority of compensation rewards over other tools with an impact on actions as well as decisions. To achieve this

See below Essay Example | Topics and Well Written Essays - 2500 words

See below - Essay Example dequacy in addressing the socio-cultural, political as well as religious concerns in the belief that learning English entailed adopting the western culture and social practices, and the fear that the predominance of English could prove to be detrimental to the mother tongue of the home country. The framework deals with the problems and prejudice by focusing on the English language alone and delinking it from the western culture or customs. In fact, it goes a step further and reiterates in no uncertain terms that English has now firmly entrenched universally as a global language, making way for pronunciation of English words and sentences clearly and distinctly in the local phonetics rather than emphasize on the European or American accent, and also makes a case for the desirability of synthesizing the language with the local phonemes. This serves to give special status to the culture as well as the language by branding it as ‘Korean English,’ ‘Nigerian English,’ and so forth. Language teaching came into its own as a profession in the last century. Central to this process was the emergence of the concept of methods of language teaching. The method concept in language teaching-the notion of a systematic set of teaching practices based on a particular theory of language and language learning-is a powerful one, and the quest for better methods preoccupied teachers and applied linguists throughout the 20th century. That search was not only for better methods but ideally a single method generalized across widely varying audiences, that would successfully teach students a foreign language in the classroom. People have approached language learning in many ways over the years. The self directed language learner or language teacher may well ask What approach should I use? Such a person might ask " What method should I use ? Whats the difference between an approach, a technique and a method ? In 1963, applied linguist Edward Anthony defined the terms

Assignments Assignment Example | Topics and Well Written Essays - 250 words - 1

Assignments - Assignment Example TCP pesticide and other chemicals that may be harmful to both humans and animals within the environment and the impact of human activity in Soian River. While the TCP chemical helps in increasing farm produce in Lamar, it leads to respiratory diseases. The chemical should be banned in the region and other environment friendly pesticides used to boost agriculture. Human activities such as generation of hydroelectric power and creating dams along Soian River are good for the countries but will not be sustainable in to the future because they affect aquatic life. These human activities have affected lives of Red Cranes and Trout in the river. Any move to regulate on these issues is likely to encounter resistance from the states. States that have projects such as power generation, dams, or even extensive use of TCP will reject regulation. The most important idea, however, is that while all these human activities are beneficial today, they are not sustainable in the end. The states should use a gradual approach to regulate these issues. The treaty should outline structures for dealing with agricultural chemicals that are harmful to both people and animals as well as putting forward steps that will be taken to reduce human activity in the river over an agreed period. There should be intense lobbying to convince each state that environmental issues are of great priority and should be addressed objectively (Ferrey

Fiction novel by Jerry Spinelli Essay Example for Free

Fiction novel by Jerry Spinelli Essay Milkweed is a historical fiction novel by Jerry Spinelli. It is centered around Misha who grows up in Warsaw, Poland as the Holocaust is in full fledge. Misha struggles in his young life, as an orphaned Jew who steals and struggles to survive. Throughout the book Misha exemplifies persistence and perseverance in never giving up on life or the setbacks life can hand you that are outside of your control. This is a story of a man reflecting back on his difficult life he was dealt. Despite having no family, no belongings, and no true sense of identity, Misha is still able to love and care for others. He only steals and pick pockets others because it is necessary to his survival. Although he originally steals from Janina and her family, they take him in and treat Misha as their son. He loves and cares for them in return and continues to care for Janina, even after she is cruelly taken away from him after being shot by the Nazis. Even into his old life, Misha thinks fondly of Janina, remembering how he truly felt he was a part of her family and remembering her with kindness. He gives his granddaughter Janina for a middle name without hesitating when asked by his daughter. Although Misha begins the novel with no real sense of self or identity, by the end of the book and middle age for him, he finds his spot in the world, living peacefully and being sure of himself. After the War, Misha moves to America, where he begins giving speeches on street corners telling stories of all that he endured during the War. I think he may have told these stories both to make sense of what had happened to him and also to make others aware of exactly how awful the Nazi party was. He is able to make peace his past and leads a peaceful, happy life working at a grocery store and spending time with his daughter and granddaughter. Misha shows us all that despite what setbacks people have encountered and how unfair life may have been to them, with hard work, perseverance, and an optimistic outlook on life, you may not be able to control your destiny, but you are able to control how you react to it. Misha just so happens to take life as it comes and celebrate his victories. He chooses not to dwell on his orphaned life, poverty, the war, or the fact that his pregnant life left him and rejoice in the fact that he once had loved ones and now has a healthy daughter and granddaughter. After time, Misha accepted his past and quirky habits he acquired during the war and was able to reconcile with them.

Unforgiven Directed By Clint Eastwood Film Studies Essay

Unforgiven Directed By Clint Eastwood Film Studies Essay Unforgiven is a dark and haunting film in what can be considered Clint Eastwoods finest hour. A revisionist western, set in the 1880s that serves as the final culmination of Eastwoods revisionist western trilogy, follows the journey of William Munny (Eastwood), a struggling pig farmer and widower with two young children with a dark past as a violent killer. After two cowboys scar a prostitute a reward is offered by her fellow whores for the death of the two men. Soon Munny is on the hunt and is later joined by Ned (Morgan Freeman) and the young, blind Schofield Kid (Jaimz Woolvett). The stage is set for what is perhaps the most gritty, realistic and best of Eastwoods westerns. The skilled acting performances by the cast of brilliant actors along with the directing, that only of man of Eastwoods caliber can provide, make Unforgiven stand out as the finest of Eastwood revisionist westerns (Pale Rider, The Outlaw Josey Wales). We are confronted with characters who are both capable of the kindest, and at the same time vilest, of deeds. The black hat, white hat distinction of the characters of western genres of old are thrown out the window in favor of gritty, violent, morally ambiguous characters that are much more in line with the realities of the human condition. Gene Hickman gives a superb performance as Sheriff Little Bill Dagert, both champion of law and order in his town as well as a violent sadist. William Munny provides the image of a changed man, a man who has redeemed himself. However as the film progresses the faà §ade of a changed man is lifted in a violent manner with the murder of one of the wanted men. The film carefully reveals the true nature of Munny in layers until we are confronted with the true nature of his past Ive killed woman, children and just about anything that moved at some point. He is perhaps the hardest protagonist, to warm to, and Eastwood does a great job at challenging our perspectives on film heroes. The supporting cast do a good job of adding extra weight to the film. There are no meaningless throw away characters that exist only as target practice. They all have a point and Eastwood fits them together in the story like a master watchmaker. Notable performances include Richard Harris as English Bob, a gun fighter and fierce monarchist who worked for the railroad shooting Chinamen. Bob travels with his biographer W.W Beauchamp (Saul Rubineck). Bob along with his biographer act as an amusing comment of the creation and permeation of the western myth. Morgan Freeman lends his heavyweight reputation as Williamss old gunfighter comrade Ned. Freeman does an admirable job as portraying Ned as a man past his prime and serves as an excellent reminder to William that they are not getting younger. James Woolvelt as the Schofield Kid holds up well, his character being both physically blind as well as blind to the realities of killing a man (Munny)You ever killed a man before? (Kid)Hell Ive killed at least 50 guys. He serves as a reminder of how receiving the Mark of Cain can change and destroy a man. Clint Eastwoods goal with Unforgiven was to expose the myth of the western genre; the westerns of John Wayne, Lee Marvin and even himself and to show how the west was really won. There are no fair quick draw stand offs (A man is killed while taking a crap) and killing is often a slow (and for the audience) harrowing experience. Perhaps one of the most amusing and memorable moments comes when Munny shoots the unarmed Pimp, much to Little Bills disgust Hell you just killed an unarmed man! Well he should have armed himself. Eastwood rams home the realities of killing further, a young cowboy dies slowly begging for water, he doesnt fly off his horse like so many a man in Eastwoods older westerns. Perhaps the most memorable quotes on killing come from Eastwoods character himself Its a helluva thing killing a manà ¢Ã¢â€š ¬Ã‚ ¦You take away all hes had and all hes ever gonna have. In exposing the western myth Eastwood excels par excellence. The technical aspect of the film adds to the western experience in a way one would expect of an Eastwood film. The dark moody lighting contrast with the open sweeping landscapes under a brilliant blue sky. The sets and costumes are authentic and familiar to any western film buff which adds an interesting contrasts to the revisionist context of the film. All the technical brilliance comes together to suck the audience into a believable looking film. The lighting itself is well used, especially in the way that it darkens with the darkening of Eastwoods character. Music is kept to a minimal, no spaghetti style pieces blare at us during a stand off, the rain provides a much better musical score to the films finale. For the audience this film forces us to reflect on ourselves and the realities of the darkness of our souls. We are all naturally violent; the film just highlights this fact with a blow from a slug of a .44. Perhaps Eastwood is asking for forgiveness not as a character but as a director. Go ahead punk make my day has been replaced instead with a whimpering, bleeding young man begging for water. If I can think of one gripe about the film it is perhaps that it takes a little too long at making its point. Unforgiven is a brilliant film. It caters to Eastwoods core fans while at the same time attracting the more intelligent and reflective film goer. Those who enjoyed the Good the Bad and the Ugly will enjoy this film as much as the filmgoer who enjoys a serious crafted experience.

Arguments For and Against Minimum Wage in the US

Arguments For and Against Minimum Wage in the US Patrick Tawadros, Corinne Dexter, Mark Hanna, Yuanwen Dong Mediated Speech Outline Minimum Wage I. Introduction In this country, regardless of views and opinions, the controversial topic of minimum wage has resounding effects on workers, businesses, and consumers alike. We will try to parse out the gory details by debating the pros and cons of: increasing the minimum wage. We have done extensive research, as well as worked our fair share of minimum wage jobs giving us the ability to speak confidently on matters related to minimum wage. Its likely most of you have minimum wage jobs giving you something to relate. If you dont work for minimum wage you are probably still a consumer and thus either through wage increases or cost increases the results of this debate will have an impact in your life. There are strong arguments both for and against raising the minimum wage including The potential to improve health, academics, and reduce crime rates. The potential to lead to a spike in unemployment The potential to reduce poverty levels And finally the potential to lower demand How might just a few dollars do all this? Well lets start with the first: health academics and crime. II. Body Pro Argument 1 (PATRICK TAWADROS): Increasing the minimum wage would have positive health effects, improve academics in the overall sense, and reduce crime rates. Increasing minimum wage sustains a healthy population and lowers mortality. In a study done by Rajiv Bhatia, MD, on the California minimum wage, it was found that a higher minimum wage would ultimately allow workers to have enough to eat, be more likely to exercise, and even prevent premature deaths (Bhatia). In another study conducted by Barhii, he concluded that policies that reduce poverty and raise wages of low-income people can be expected to significantly improve overall health and reduce health inequities (Barhii). To add to the added health benefits, increasing minimum wage would increase school attendance, while simultaneously decreasing high school dropout rates. Teens living in poverty are twice as likely to miss 3 or more days of school per month when compared to teens who do not live in poverty (Bhatia). A higher minimum wage would reduce crime. In a study done by the Executive Office of the Presidents Council of Economic Advisors, it was found that by raising minimum wage to $12 by the year 2020 that there would be a three to five percent crime decrease. This is primarily due to the fact that higher wages provide viable and sustainable employment. (Executive Office of the President) In another study conducted at the University of Virginia, it was found that an increase in wages is associated with a reduction in property-related crimes. (Fernandez) Response to pro argument (con) (YUANWEN): At first glance, the increasing of minimum wage would allow people of lower incomes to live a better life. But increasing minimum wages adds many potential threats to the equilibrium of the free market. The net effect of this interference is not necessarily good. To specify, increasing minimum wage will cause higher unemployment rate, and has no significant links to lowering the crimes.. There is few evidence to show that there is a link between the increasing of minimum wages and decreasing of crime rates. According to a study conducted by Boston College in 2013, crime will increase by 1.9 percentage points among 14-30 year-olds as the minimum wage increases.' (Fuller). Due to the higher unemployment rate caused by the increasing of minimum wage, some of the next generation will not be able to afford the education. In 2009, a study by the American Journal of Economics and Sociology discovered that in Maryland, a 25-percent increase in the real minimum wage was associated with a 0.55 percent increase in the dropout rate for Hispanic students. (Crofton, Anderson, and Rawe). Con argument (YUANWEN): On the contrary, increasing the minimum wage would force business to lay off more employees to save budgets and raise the unemployment rates. Sub point 1: Increasing minimum wage will raise the cost of businesses, lower their employment levels, and cause higher unemployment rate. Raising minimum wage will increase the cost of businesses, forcing businesses to lay off more employees. The Congressional Budget Office predicted a $7.25 to $10.10 minimum wage increase could potentially cost 500,000 jobs. (Congressional Budget Office). Increasing minimum wages will lower the willingness of businesses to hire more employers, due to the rise of the cost. There was a survey conducted of 1,213 businesses and human resources professionals and 38% of the employers who payed minimum wage said they would resort to letting go some employees if it was raised to $10.10. Among them 54% said they would decrease hiring levels (Kast). Statistically, comparing to countries that do not have minimum wage policy, countries with minimum wage policy have higher rate of unemployment. In 2014, Steve H. Hanke, Professor of Applied Economics at Johns Hopkins University, conducted a survey of the 21 European Union countries that had a minimum wage and discovered they had an average unemployment rate of about 11.8%, which was a third higher than the 7.9% average in the remaining EU countries with no minimum wage (Hanke). Sub point 2: Increasing minimum wage will put lower-skilled worker at a disadvantage, since the rise of wage exposes those lower-skilled to the same competition with those more skilled. Raising minimum wage will put lower-skilled workers at disadvantages. From an employers point of view, people of lower skills do not justify the rise of minimum wages, but they have no choice but to join the competition with the more skilled, if minimum wages are increased. James Dorn stated that a minimum wage increase by 10% leads to a 1-3% decrease in employment of low-skilled workers in the short term, and to a larger decrease in the long run (Dorn). Increasing minimum wages puts lower-skilled workers at a disadvantages by forcing them to be exposed to the same competition with people who are more skilled. George Reisman stated that if the minimum wage was increased to $10.10, jobs that presently pay $7.25 had to pay $10.10, than workers who previously would not have considered those jobs because of their ability to earn $8, $9, or $10 per hour, will now consider them. The effect is to expose the workers whose skills do not exceed a level corresponding to $7.25 per hour to the competition of better educated, more skilled workers presently able to earn wage rates ranging from just above $7.25 to just below $10.10.' (Reisman). Response to con argument (CORINNE): Despite the claim of a rise in unemployment, studies on past minimum wage hikes have shown little effect on unemployment in both federal mandated and state mandated hikes. Sub point 1: A case study of the fast food industry which compared two states, New Jersey and Pennsylvania after New Jersey increased the minimum wage, and Pennsylvania did not, showed that there is no evidence that the rise in New Jerseys minimum wage reduced employment at fast-food restaurants in the state' (Card, Krueger). The department of labor statistics further contends that in 65 years of federal minimum wage hikes, unemployment rates in the past have generally gone down, or stayed the same after increases in the minimum wage with only one exception in the 70s and that unemployment spike is linked to other causes such as recession and an energy crisis (Real Minimum Wage). History shows that it safe to assume that if anything a higher minimum wage will put more money in peoples pockets to be used for discretionary spending which will stimulate the market or keep it the same, but not increase unemployment. Pro argument (CORINNE): What, hoever, minimum wage increases always do, is reduce poverty and in turn reduce government spending. Sub point 1: Currently, the minimum wage is not enough to live on. The economic policy institute using government sources found that the average cost of living in the U.S., excluding discretionary spending is roughly $50,000 more than what a minimum-wage worker earns (Cooper). As a result many people are either barely making it by, or are below the poverty line entirely and relying on government assistance to do so. In the 2014 Congressional Budget Office report, it showed that increasing the minimum wage to $9 would lift 300,000 people out of poverty, while raising it to $10.10 would bring 900,000 people out of poverty (Congressional Budget Office). Accounting for inflation minimum wage should actually be even higher at $10.52 or more depending on where someone lives implying that poverty rates could shrink even lower with a more aggressive raise (Cooper). Sub point 2: By helping families survive off the the diligent work that they do we are also helping the taxpayer burden. It was reported in 2014 by The Center for American Progress that by raising the minimum wage to $10.10, SNAP spending would decline by $4.6 billion (West, Reich). Likewise The Economic Policy Institute found out that by making the minimum wage to be $10.10, at least 1.7 million Americans would not depend on government assistance programs (Cooper). The wage increase would save $7.6 billion on annual government spending for income-support programs (Cooper). This money could either go back into the pockets of the everyday person or be used for other beneficial programs. Response to pro argument (MARK HANNA): Unfortunately a decrease in government spending for income support programs could lead to unintended negative sideeffects down the road for the poor and unemployed. People who have then been laid off would suffer from reductions in benefits because of congressional budget cuts to programs such as the supplemental nutrition assistance program (SNAP, formerly called food stamps), temporary assistance for needy families (TANF), the Earned Income Tax Credit (EITC), child-care subsidies, housing vouchers, and Women, Infants, and Children (WIC) due to the benefit rates fading as income rises (Sherk, 2013). Those people still employed would be able to afford more so the need for these programs would diminish and as more people will have to use those defunded programs as unemployment increases, poverty will rise as the budget will not be able to support them (Sherk, 2013). The standard of living will also increase as minimum wage increases. In a study conducted by Purdue Universitys School of Hospitality and Tourism Management, they found that increasing wages to $22 an hour raises consumer prices by 25% (McClure, 2015). Con argument (MARK HANNA): Thus, raising the minimum wage would actually lower demand for market development and products as a result of higher prices, resulting in negative long term outcomes for families and the economy. Studies show that if the minimum wage was to increase from $7.25 an hour to $10.10 an hour, the demand for workers would decrease and many people would get laid off. Meanwhile, those who were not laid off pay 15% more on payroll and income taxes for each additional dollar that is added to the minimum wage (Sherk, 2013). This decrease in demand will have unavoidable negative consequences for unskilled workers and their families in the long run in the form of less opportunity for employment and skill acquisition. Chaplin, Mark, and Andreas (2003) found through a study they conducted that increasing the minimum wage would lower the continuation rate for grades 9-12 in states with dropout ages under 18. Raising the minimum wage will cause demand to fall for what James and Mary Kau (1973) call industrial incentive, which is described as the incentive for industry to progress itself forward. This fall in incentive was documented in a study conducted by Van Sickle (1946), where he found that the south was booming with industrialization for a few decades then plummeted after the Fair Labor Standards Act was passed. The rising costs created by low demand for work would also impede competition, as the cost of production of goods from the south to the north would increase (Kau Kau, 1973). Response to con argument (PATRICK TAWADROS): Long term effects of the minimum wage being increased do not affect educational opportunities for teen workers and do not hurt demand for consumer goods. In an journal article by Warren and Hamrock (2010), they describe how the effects of a minimum wage increase would not impact teen workers who were not already doing poorly academically as others say it may. They claim it would only impact those who would have had a history of failure; who are not engaged in meaningful extracurricular, social or athletic activities in school; and, perhaps most importantly, who are in a position to meaningfully increase their levels of labor market participation (Warren Hamrock, 2010). They continue to state that if the raise would impact a certain educational subset, it would be those students who are competing with adults for jobs and/or who would be dropouts either way (Warren Hamrock, 2010). Minimum wage increases do not impact market development as innovation has always been outrunning minimum wage increases. This is shown in an article published by The Economist (2015), stating that in most developed countries minimum wages rise with income levels, but in America that is not the case, as one would think that in a country with a GDP of $53,000 per person, the minimum wage should be at least $12 an hour, but it is not. Therefore, because it has not kept up with income rises, it cannot be safely said that raising the minimum wage kills innovation. Thus far, what have we learned from our discussion? Lets recap. III. Conclusion: Ultimately, increasing minimum wage could reduce poverty, hence, improving health, academic performance, and decreasing crime rates. However, on the other hand, increasing minimum wage could pressure business to lay off employees and could decrease demand for labor and products. Regardless of perspective, the controversial and divisive topic of minimum wage is a far reaching issue in the United States of America and so it is important to weigh all sides equally to come to a balanced conclusion. Works Cited Patricks Pro Argument Sources Executive Office of the President, Council of Economic Advisors, Economic Perspectives on Incarceration and the Criminal Justice System, whitehouse.gov, Apr. 2016 Fernandez, J., Holman, T., Pepper, J. V. (2014). The Impact of Livingà ¢Ã¢â€š ¬Ã‚ Wage Ordinances on Urban Crime. Industrial Relations: A Journal of Economy and Society, 53(3), 478-500. Rajiv Bhatia, Health Impacts of Raising Californias Minimum Wage, Human Impact Partners website, May 2014 Bay Area Regional Health Inequities Initiative (BARHII) The Minimum Wage and Health: A Bay Area Analysis, barhii.org, Oct. 2014 Warren, J., Hamrock, C. (2010). The Effect of Minimum Wage Rates on High School Completion. Social Forces, 88(3), 1379-1392. Retrieved from http://www.jstor.org.proxy.libraries.rutgers.edu/stable/40645895 The Economist. (2015, May 20). Pay dirt. Retrieved from http://www.economist.com/blogs/graphicdetail/2015/05/minimum-wages Corinnes Pro Sources: Card, D., Krueger, A. B. (2000). Minimum Wages and Employment: A Case Study of the Fast-Food Industry in New Jersey and Pennsylvania: Reply. American Economic Review,90(5), 1397-1420. doi:10.1257/aer.90.5.1397 Cooper, David. Raising the Federal Minimum Wage to $10.10 Would Save Safety Net Programs Billions and Help Ensure Businesses Are Doing Their Fair Share. Issue brief no. 387. New York: Economic Policy Institute, 2014. Print. Real Minimum Wage Rate vs Unemployment Rates January 1950 to January 2013 [Chart]. (2013.). In Bureau of Labor Statistics . Reich, Michael, and Rachel West. The Effects of Minimum Wages on Food Stamp Enrollment and Expenditures. Industrial Relations: A Journal of Economy and Society 54.4 (2015): 668-94. Web. The Effects of Minimum-Wage Increase on Employment and Family Income. Rep. no. 4856. N.p.: Congressional Budget Office, 2014. Print. Yuanwens Con Sources: Congressional Budget Office, The Effects of Minimum-Wage Increase on Employment and Family Income, cbo.gov, Feb. 2014 Kast, S., New Express Employment Professionals Survey of Employers Shows 38% of Those Who Pay Minimum Wage Will Lay Off Workers If Wage Is Hiked, prweb.com, Mar. 19, 2014 Hanke, S.H., Let the Data Speak: The Truth Behind Minimum Wage Laws, Cato Institute website, Apr. 2014 Dorn, J., The Minimum Wage Delusion, and the Death of Common Sense, Forbes, May 7, 2013 Reisman, G., How Minimum Wage Laws Increase Poverty, Mises Institute website, Apr. 4, 2014 Crofton, S.O., Anderson, W.L., Rawe, E.C., Do Higher Real Minimum Wages Lead to More High School Dropouts? Evidence from Maryland across Races, 1993-2004, American Journal of Economics and Sociology, Apr. 2009 Fuller, D., Multilevel Study Finds No Link Between Minimum Wage and Crime Rates, uc.edu, Nov 18, 2013 Marks Con Sources Sherk, J. (2013, June 25). What is Minimum Wage: Its History and Effects on the Economy. Retrieved from http://www2.heritage.org/research/testimony/2013/06/what-is-minimum-wage-its-history-and-effects-on-the-economy Chaplin, D. D., Turner, M. D., Pape, A. D. (2003). Minimum wages and school enrollment of teenagers: a look at the 1990s. Economics of Education Review, 22(1), 11-21. Van Sickle, John, Geographical Aspects of a Minimum Wage, Harvard Business Review, XXIV (Spring 1946), 288. Kau, J., Mary L. Kau. (1973). Social Policy Implications of the Minimum Wage Law. Policy Sciences, 4(1), 21-27. Retrieved from http://www.jstor.org.proxy.libraries.rutgers.edu/stable/4531512 McClure, G. (2015, July 27). Study: Raising wages to $15 an hour for limited-service restaurant employees would raise prices 4.3 percent. Retrieved from http://www.purdue.edu/newsroom/releases/2015/Q3/study-raising-wages-to-15-an-hour-for-limited-service-restaurant-employees-would-raise-prices-4.3-percent.html

William Shakespeares Macbeth Essay -- William Shakespeare Macbeth Ess

William Shakespeare's Macbeth In the play of Macbeth, Shakespeare introduces the main character, through the eyes of the one who knows him best, his wife. Lady Macbeth displays to the audience all of Macbeth’s weaknesses; her ambition to have power becomes her husband’s and this will bring out Macbeth’s ambition to be king. She also proves that the strong may become the weak and the weak may become the strong. Lady Macbeth is a main character in this play because she introduces Macbeth and helps the reader to understand his character. At the start of the play she seems to be the more ruthless of the two. When the reader is first introduced to Lady Macbeth she is already planning the death of King Duncan. In order for her to have the courage to do the deed and ask that all woman emotions be removed from her, â€Å"Come, you spirits That tend on mortal thoughts, unsex me here, And fill me, from the crown to the toe, top-full Of direst cruelty! (p 257)† She is a key factor in this play be cause she links the male soul to the female body, showing that ambition can lead to violence.   Ã‚  Ã‚  Ã‚  Ã‚  When Lady Macbeth reads the letter from her husband telling her the news about becoming the Thane of Cawdor, Thane of Glamis and of the three witches that told him he would be king, she was overwhelmed by ambition to have power. She then goes on to plot the death of the King, then realizing that Macbeth would not go through with the plan unless she pushes him to do it, â€Å"Yet do I fear thy nature; it is too full o’ th’ milk of human kindness to catch the nearest way. Thou wouldst be great, Art not without ambition, but without the illness should attend it. (p 256)† She knows that Macbeth is a loyal warrior and it would be difficult, and she does it by questioning his manhood, â€Å"But screw your courage to the sticking-place And we’ll not fail. (p 260)† When the King arrives she makes Macbeth stay out of the room because his face releases the secrets that lye within, â€Å"Your face, my Thane, is as a book where men May read strange matters. (p 257)† The King, after dinner, goes to bed and the plan is under way.   Ã‚  Ã‚  Ã‚  Ã‚  Lady Macbeth is very confident that they will not be suspected for the murder of the King, and she assures Macbeth that if they do everything right then he will become king. After Macbeth had gone into the King’s room to kill him, he came out with the daggers in hand sayi... ... safe. He then learns of the death of the queen. The news of the woods moving comes to his attention and he is ready to battle. But the men in his army do not stand behind him. As he kills the men entering his castle he begins to battle Macduff. Macbeth then tells Macduff while fighting that he may not kill him because he is to die of a man not born of a woman. Macduff the warns Macbeth, â€Å"Despair thy charm, And let the angel whom thou still served ell thee, Macduff was from his mother’s womb Utimely ripped. (p 323)† Macbeth then lays down his sword knowing that he has met his dumb. Lady Macbeth was a very important role in this play; she was the antagonist and pushed Macbeth to become an animal. Her main role was to introduce Macbeth and to help the reader to understand more about him. She questioned his manhood to get what she wanted. Lady Macbeth eventually began to feel bad for her crimes and it haunted her where she was most safe, her sleep. The more and more she pushed Macbeth the more willing he was to do it himself. By the end of the play, Macbeth had no emotions and stopped at nothing to remain king. This play showed that ambition would lead to violence and to murder.

Indifference to Anxiety in Cranes The Open Boat Essay example -- Open

Indifference to Anxiety in Crane's The Open Boat   Ã‚   In recent years, critical response to Stephen Crane's The Open Boat has shifted dramatically, focusing less on the tale's philosophical agendas than on its epistemological implications. The story no longer stands as merely a naturalistic depiction of nature's monumental indifference or as simply an existential affirmation of fife's absurdity. Instead, we have slowly come to realize a new level of the text, one that, according to Donna Gerstenberger, explores "man's limited capacities for knowing reality" (557). Gerstenberger's conclusion that the tale "may be best viewed as a story with an epistemological emphasis, one which constantly reminds its reader of the impossibility of man's knowing anything, even that which he experiences" (560), is further developed by Thomas L. Kent: If we insist that the text be interpreted naturalistically, if we insist, that the text must have some sort of overarching meaning --- even a meaning that shows the universe to be existentially absurd --- we place ourselves in the same boat as the deluded castaways [who "felt that, they could then be interpreters"]. On both the narrative and extra-textual levels, the subject of "The Open Boat" is epistemology, and the text suggests that meaning in the universe is secondary to man's ability to preceive [sic] it. (264)    Building upon the insights of Gerstenberger, Kent and others, l hope to show bow the structure of "The Open Boat" creates an epistemological dilemma, moving the reader from a position of epistemological indifference to a state of epistemological anxiety. Four key moments in the story create this shift from indifference to anxiety: first, in Section 1, the opening sentence... ...st way allowing us to know what it is they are now interpreters of, Crane highlights more than our own inability to achieve interpretation, to gain access to knowledge. Rather, he has placed us in such a position that we must shed our casual indifference to our epistemological failures and embrace, unwillingly perhaps, the anxiety that will attend all of our efforts to "read" life's impenetrable meanings.    WORKS CITED Crane, Stephen. "The Open Boat." The University of Virginia Edition of the Works of Stephen Crane: Volume V, Tales of Adventure. Ed. Fredson Bowers. Charlottesville: UP of Virginia, 1970. Gerstenberger, Donna. "'The Open Boat': An Additional Perspective." Modern Fiction Studies 17 (1971-72):557-561. Kent, Thomas L "The Problem of Knowledge in'The Open Boat'and 'The Blu Hotel." American Literary Realism 14 (1981): 262-268.      

Nature and nurture on development Essay

In the study of development, nature refers to the inherited (genetic) characteristics and tendencies that influence development. Some inherited characteristics appear in virtually everyone. For instance, almost all children have the capacity to learn to walk, understand language, imitate others, use simple tools, and draw inferences about how other people view the world. Thus all children have a set of universal human genes that, when coupled with a reasonable environment, permit them to develop as reasonably capable members of the human species. Other kinds of genes create differences among people. Children’s stature, eye color, and facial appearance are largely determined by genes. Children’s temperament—their characteristic ways of responding to emotional events, novel stimuli, and their own impulses—seems to be in part affected by their individual genetic makeup (Rothbart, Ahadi, & Evans, 2000; D. C. Rowe, Almeida, & Jacobson, 1999). Similarly, being slow or quick to learn from instruction and everyday experiences has some genetic basis (Petrill & Wilkerson, 2000; Plomin, 1989). Inherited characteristics and tendencies are not always evident at birth. Many physical features emerge gradually through the process of maturation, the genetically guided changes that occur over the course of development. Environmental support, such as food, reasonably safe and toxin-free surroundings, and responsive care from others, is necessary for maturation to take place; nature never works alone. Thus nature’s partner is nurture, the environmental conditions that influence development. Children’s experiences in the environment affect all aspects of their being, from the health of their bodies to the curiosity of their minds. Nurture affects children’s development through multiple channels: physically through nutrition, activity, and stress; intellectually through informal experiences and formal instruction; and socially through adult role models and peer relationships. With good environmental support, children thrive. Unfortunately, the conditions of nurture are not always nurturing. For example, children who grow up in an abusive family must look outside the family for stable, affectionate care. Historically, many theorists saw nature and nurture as separate and rival factors. Some theorists believed that biological factors are ultimately responsible for growth. Other theorists assumed that children become whatever the environment shapes them to be. Increasingly, developmental theorists have come to realize that nature and nurture are both important and that they intermesh dynamically in the lives of children. Consider these principles of how nature and nurture exert separate and combined effects: The relative effects of heredity and environment vary for different areas of development. Some abilities are strongly influenced by genetically controlled systems in the brain. For example, the ability to distinguish among speech sounds develops without training and under a wide range of environmental conditions (Flavell, 1994; Gallistel, Brown, Carey, Gelman, & Keil, 1991). In contrast, abilities in traditional school subject areas (e. g. , reading, geography) and advanced artistic and physical skills (e. g. , playing the piano, playing competitive soccer) rest heavily on instruction and practice (Gardner, Torff, & Hatch, 1996; Olson, 1994; R. Watson, 1996). Inherited tendencies make children more or less responsive to particular environmental influences. Because of their genetic makeup, some children are easily affected by certain conditions in the environment, whereas others are less affected (Rutter, 1997). For example, children who are, by nature, inhibited may be quite shy around other people if they have few social contacts. If their parents and teachers encourage them to make friends, however, they may become more socially outgoing (Arcus, 1991; J. Kagan, 1998). In contrast, children who have more extroverted temperaments may be sociable regardless of the environment in which they grow up: They will persistently search for peers with whom they can talk, laugh, and spend time. Environment may play a greater role in development when environmental conditions are extreme rather than moderate. When youngsters have experiences typical for their culture and age-group, heredity often plays a strong role in their individual characteristics. Thus, when children grow up with adequate nutrition, a warm and stable home environment, and appropriate educational experiences, heredity affects how quickly and thoroughly they acquire new skills. But when they have experiences that are quite unusual—for instance, when they experience extreme deprivation—the influence of environment outweighs that of heredity (D. C. Rowe, Almeida, & Jacobson, 1999). For example, when children grow up deprived of adequate nutrition and stimulation, they may fail to develop advanced intellectual skills, even though they had the potential for such development when they were born (Plomin & Petrill, 1997; D. C. Rowe, Jacobson, & Van den Oord, 1999). Similarly, when malnourished, children tend to remain short in stature regardless of their genetic potential to be tall (J. S. Kagan, 1969). Timing of environmental exposure matters. When children are changing rapidly in any area, they are especially prone to influence by the environment. For example, early in a mother’s pregnancy, her use of certain drugs may damage the quickly growing organs and limbs of the developing fetus. Just prior to birth, exposure to the same drugs may adversely affect the baby’s brain, which at that point is forming the connections that will permit survival and the ability to learn in the outside world. In a few cases environmental stimulation must occur during a particular period for an emerging ability to become functional (Blakemore, 1976; Hubel & Wiesel, 1965). In such cases there is a critical period for stimulation. For example, at birth, certain areas of the brain are tentatively reserved for processing visual patterns—lines, shapes, contours, depth, and so forth. In virtually all cases, infants do encounter adequate stimulation to preserve these brain circuits. However, when cataracts are present at birth and not removed for a few years, a child’s vision is obstructed, and areas of the brain that otherwise would be devoted to vision lose some of this capacity (Bruer, 1999). In many and probably most other developmental areas, however, children may be most receptive to a certain type of stimulation at one point in their lives but be able to benefit from it to some degree later as well. Tonya, in the introductory case study, may have encountered only limited exposure to language as a result of her mother’s weakened condition. Immersed later in a rich verbal environment, Tonya would have a second chance to expand her verbal talents. Thus educational experiences at a later time can often make up for experiences missed at an earlier period (Bruer, 1999). Many theorists use the term sensitive period (rather than critical period) when referring to such a long time frame of heightened sensitivity to particular environmental experiences. Children’s natural tendencies affect their environment. In addition to being affected by nature and nurture, children’s own behaviors influence their growth. Youngsters make many choices, seek out information, and, over time, refine their ideas (Flavell, 1994; Piaget, 1985). For example, children often request information (â€Å"What cooperate mean, Mommy? †) and experiences (â€Å"Uncle Kevin, can I play on your computer? †). Children even help create environments that exacerbate their genetic tendencies. For example, children with irritable dispositions might pick fights and provoke others to lash back at them, creating a more aggressive climate in which to grow. As children get older, they become increasingly able to seek stimulation that suits their tendencies. For example, imagine that Marissa has an inherited talent for verbal skills—learning vocabulary, comprehending stories, and so on. As a baby, she relies on her parents to talk to her. As a toddler, she asks her parents for particular kinds of stimulation (â€Å"Read book, Daddy! †). In elementary school she reads to herself from books supplied by her teachers. As a teenager, she takes the bus to the library and selects her own books. Marissa’s experience would suggest that genetic tendencies become more powerful as children grow older—an expectation that is in fact consistent with genetic research (Scarr & McCartney, 1983).

Erikson’s Development Stage Essay

During adolescence, peer groups often become the most dominant socialization force next to family. Teens need the sense of membership and belonging and they can find it when they are with their peers. With a particular group, they learn to have satisfying relationships with others and more importantly they develop their self-identity.[1] However, there are also some negative aspects of being in peer groups. Being closely attached to the group might cause them a lot of stress especially if they could not handle it well or if they are misguided. In general, the peer pressure on male teens relate to qualities that are traditionally masculine. For females, they tend to become more concerned with being popular and also with the physical appearance. These norms may create conflict between peer (people usually of same age, which they consider as friends) and parental messages resulting to further confusion and stress.[2] Most adolescents find it hard to decide whether they follow their parents or their friends.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The psychological issues of adolescence are described in the fifth stage of the Erikson’s Development Stage. This is the stage of identity versus role confusion wherein teens try to integrate roles (child, sibling, student, athlete, worker) into a self-image under role model and peer pressure.[3]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The most important stage in Erikson’s is the stage five – the stage of adolescence. This is the stage when questions like ‘Who am I?’, ‘What are my values?’, and ‘What is my identity?’ start to came out. This appears as form practice in the decision-making. This is also the stage where values have to be chosen, beliefs understood and the ‘self’ explored. If values are imposed rather than chosen by the child himself/herself, they are not internalized and there is a lack of meaning in later life.[4] During the period, when guided properly teens can fully take advantage of making all the positive choices they could have. Taking the right choices during this period creates a foundation of how great a man/woman he/she can be in the future. The decisions made during adolescent years affect lots of great things that would happen in the future. References: Meares, Paula A. and Constance Hoenk Shapiro. (1989). Adolescent Sexuality: New Challenges for Social Work. New York: Haworth Press. Patient Teaching, Loose Leaf Library Springhouse Corporation. (1990). Erikson’s   Development Stages. Retrieved April 02, 2008 from http://honolulu.hawaii.edu/ intranet/committees/FacDevCom/guidebk/teachtip/erikson.htm. Ramkumar, Suchitra. (July 2002). Krishnamurti Foundation India. â€Å"Erik Erikson’s Theory of Development: A Teacher’s Observations†. Journal of the Krishnamurti Schools. Retrieved April 02, 2008 from http://www.journal.kfionline.org/article.asp? issue=6&article=12, Accessed 02 April 2008. [1] Paula Allen-Meares, Constance Hoenk Shapiro, â€Å"Adolescent Sexuality: New Challenges for Social Work†, (New York: Haworth Press, 1989), 32. [2] Ibid, 33. [3] Patient Teaching, Loose Leaf Library Springhouse Corporation., â€Å"Erikson’s   Development Stages†, http://honolulu.hawaii.edu/intranet/committees/FacDevCom/guidebk/teachtip/erikson.htm, Accessed 02 April   2008. [4] Ramkumar, Suchitra, â€Å"Erik Erikson’s Theory of Development: A Teacher’s Observations†, Journal of the Krishnamurti Schools, http://www.journal.kfionline.org/article.asp?issue=6&article=12, Accessed 02 April 2008.

Business Lobbying Essay

The topic – It is always better to have clarity on the topic as it allows a clear flow of ideas. Lobbying, in fact, are the attempts made by certain corporate groups to influence the direction of legislative policy of a country/state in such a manner so as to bring benefits to them and safeguard their interests. The objective can be achieved by influencing legislators, members of Parliament and create a lobby to bring forth and get the favourable legislations passed. A lobbyist may be an individual or a group of individuals working for their employer or as an agent to them. Such people can be leaders of labour unions, corporate representatives, legislators, bureaucrats, and leading advocates, exercising influence in legislative circles or other private interest groups. India does not have any clear regulation for or against lobbying, especially when it comes by the name of lobbying. But it is not legal either. Lobbying has now become a well-established service industry, although known by different names such as public relations, external affairs managers, environment management experts, etc. Various established associations, federations, confederations of industry & commerce, etc function as lobbyists to get policies framed in favour of corporates. Dilip Cherian, a known lobbyist and founder of Perfect Relations, states that lobbying functions as a bridge between companies and the government. He speaks in no ambiguous tone, â€Å"We help our clients understand the policy environment of the country. We help them identify key players and their positions in the policy area. The key players could be political parties, bureaucrats, the central government, panchayat, etc.† The lobbying industry has been placing its demand for clear and transparent laws in countries like India where no clarity on the issue is available. So, it is high time that India should decide on making lobbying either legal or illegal by framing a detailed and clear policy. When you speak in favour of the topic i.e. lobbying should be made legal in India, the key points may be: 1. Whenever there have been some big leaps in policy framing in India favouring corporates in one or the other, the issue of lobbying has always come up. Whether it was Enron – the Dabhol power project in Maharshtra, foreign investment in corporate sector, big defence purchases, infrastructure development and now foreign direct investment (FDI) in multi brand retail, all have been shadowed by the issue of lobbying. The person or the company lobbying for certain favour cannot do so till the government, legislative bodies – Parliament or state legislatures – have not considered some path to move on. Lobbying would only smoothen the process. 2. Various chambers of commerce such as FICCI and CII, National Association of Software and Services Companies, and private firms like Vaishnavi Corporate Communications owned by Niira Radia and DTA Associates managed by Deepak Talwar are among top lobby groups. These organizations, however, maintain that they are not lobby groups and work to exercise influence to engage with the government on the policy issues. When so much of lobbying is done by the registered and legal firms and companies in the guise of some or other name and it is a well known fact, making lobbying legal will add to the government’s income by levying good amount of fee and charges on the same. Where does the amount, being paid now on lobbying, go – is anybody’s guess. A transparent legislation will definitely solve this ambiguity and loss of income. 3. The US and some European countries have made lobbying legal with specific conditions like quarterly disclosures on amount spent and the manner in which the same has been spent or so. This provides vital information and transparency to lobbying practices. The furor raised in Parliament over the issue of lobbying by Walmart in the USA could come up due to its disclosures. Corporate giants such as WalMart, Pfizer, Dell, HP, Qualcomm, Alcatel-Lucent, Morgan Stanley and Prudential Financial have been eyeing the Indian market for a long time and have spent millions of dollars to have their business interest move at a faster pace in the growing Indian economy. With the potential growth, more and more companies will engage lobbyists who can directly interact with politicians and bureaucrats and push their agenda. Lobbying, whether legal or illegal, will continue to remain integral to Indian businesses and politics. Doing away with it or making it illegal is not an option. It will be better to make business lobbying legal, of course with certain specific clauses to ensure transparency. 4. Making lobbying legal will bring forward open debates and discussions on all the forums. It will be possible to understand which option is better. Lobbyists and representatives of their companies will openly participate in such debates with the pros and cons on the performance and product. 5. At present, only the section 7 of the Prevention of Corruption Act may be invoked to call lobbying illegal. This section is not very sound. Think of the money spent on lobbying in a single year. If lobbying is made legal, at least a part of it will find its way to the government coffer. At present, it forms a part of unaccounted money going into the pockets of politicians, bureaucrats and other influential lot, the cost of which will eventually be recovered from the common people in the country. 6. Apart from saving millions of dollars, the country may see rampant corruption in the name of lobbying fading away. 7. Since India is in the process of establishing a larger institutional framework, the government needs creative inputs from various experts. As long as lobbying does not lead to ‘policy or regulatory capture’, it should be allowed. 8. The Indian government itself has a lobby firm presenting its case with American lawmakers, while a number of Indian companies and entities also indulge in lobbying activities in the US through their respective lobbyists. At various platforms like in the UN, World economic summits, in sports, in organizing Olympics, Commonwealth Games, etc, countries lobby their stake. Lobbying, in fact, brings more competitiveness and improvement in quality as things are to be explained and highlighted in comparison to any other stake holder. India would gain a lot by making lobbying legal. When you speak against the topic, the key points may be: 1. The common man of India, who is otherwise reeling under the pressure of corruption and unemployment, will be left penniless once lobbying is made legal. All the majors will lobby for their interests in the economy, will facilitate the entry riding the common man who hardly earns his bread and butter. Those who have more power and pelf will become greater lobbyist and will ensure that their interests are not compromised. 2. National interests will be cornered as lobbyists will have one-line motto of watching their own interest and will not at all be concerned about the country’s interest as they will not be from this country. 3. Lobbyists will make corruption legal. Politicians and influential people will still garner their share from lobbyists at the cost of the nation. 4. Legislators, who are law makers, if influenced by lobbyists, may get inclined towards serving them, becoming oblivious of the national interests. 5. Lobbying in defence production and purchases might put national security at stake. 6. India is a vast country and has a lot of complexities and problems. The lobbying company has no perception of the diversity and the nature of problems. The government might simply gamble on the tactics of the lobbyist and that might become harmful in future. 7. There is no mechanism in India to bring accountability to lobbying, and publicly reveal the lobbying positions of companies and the money spent. Self-regulation in lieu of a formal legislation is often proposed by industry players. In India, nobody knows the lobbying position of companies, leave alone looking for consistencies in lobbying positions and their impact on issues on sustainable development. Making it legal will add to the woes of Indian businesses. The efforts made so far in India- The Planning Commission has set up an expert group to look into the processes that comprise lobbying. Arun Maira, member of Planning Commission, stated â€Å"We will be considering various interests of all the stakeholders involved. This expert group comprises industries and government secretaries. There is an on-going dialogue with the industry associations for their views. We want lobbying to be transparent and representative. We are looking at the best benchmarks for processes of lobbying in other countries. However, this is a very large issue and the final solution is far down the road.† However, given the political exigencies of framing policies and complex nature of polity, this task will require the consummate skills of great statesmen.

The Client Maintenance

AbstractThis examination is done to watch that how extraordinary factors impacts the client maintenance. In this paper the survey was utilized as the gathering instrument. The possibility of this examination was obviously advised to the respondents. The exploration was done on 300 respondents through which 170 filled polls were returned. We have utilized the co connection examination and the relapse investigation. Unwavering quality examination was likewise done. Pearson co connection examination was utilized to test the created speculation. Through the discoveries we come to realize that Customer reliability have constructive outcome on the client maintenance. With the assistance of this investigation the conclusion and the future suggestions are said. Part # 01 1.Introduction1.1 Background of themeClient maintenance in basic words is characterized as checking of the business that serves to measures how steadfast its clients are. Then again it is likewise characterized as keeping up the client towards their item (White and Yanamandram, 2004). Client maintenance is the principle objective for the organizations that aides in keeping up their business (Coviello , 2002).There are an expansive number of firms that are connected with the client maintenance . The organizations will undoubtedly anticipate the client maintenance to get the focused on result Kotler (2003). Client maintenance happens when the clients are completely happy with the administration gave by the inns (Grà ¸nhaug and Gilly,2001).On the other hand the clients are particularly faithful towards their image (lodging) and it brings about the client maintenance of that brand (Buttle, 2004). Every proprietor centers around the client maintenance to accomplish the greatest benefits and advantages (Dawkins and Reichheld, 2009). There are few examinations that clarify the impact of the diverse variables that impact the client maintenance in inns. This is especially simple for the clients to get disappointed with the offers administrations to them (Colgate and Lang, 2001; Colgate and Norris, 2001)1.2 Purpose Of The StudyThe Main and preeminent reason for this examination is to discover the impact of the diverse factors on the client maintenance.1.3 Research ObjectivesThe essential targets for this article are as per the following: †¢ To find the impacts of the distinctive factors on the client maintenance.1.4 Significance and extent of the investigationIn this examination the principle critical of this is client maintenance is the fundamental activity for any business for the most extreme yield. This examination is done to clarify the connection between benefit quality, client unwaveringness, condition, consumer loyalty and client maintenance. This examination will assist the entrepreneurs with working on these variables in light of the fact that these elements are the fundamental need of the each client. Furthermore, with the assistance of this investigation the entrepreneurs can succeed their lodging business. This examination is additionally helpful for other comparable associations who are confronting the issues in keeping up their clients.2. Writing Review2.2 Customer RetentionIn relatively every business there is a factor of client maintenance. The brands attempt their best for the client maintenance. Numerous analysts have been done to discover the elements behind the client maintenance ( Levesque and McDougall,1996, p.14). All the main organizations of the world will undoubtedly comprehend the significance of the client maintenance Omotayo l, (2008). The client maintenance centers around the conduct of the redundancy, and it is likewise considered as especially near the brand steadfastness and buy goal ((Hennig-ThurauandKlee,2007). (Jones and Farquher, 2003). In numerous investigates the consumer loyalty and the client maintenance is taken or learned in the meantime since they both have the relationship. Through Customer maintenance and the consumer loyalty we can get to the client's dependability and for this the client maintenance is contemplated profoundly. As indicated by Ennew and Binks (1996) there is a solid connection between the client maintenance and administration quality. Numerous specialists have likewise demonstrated the connection between the client maintenance and administration quality (Hennig-Thurau 1997) . Client maintenance is the fundamental factor for the key of accomplishment for any business. So every brand (inn) proprietor should center around the client maintenance.2.3 Service QualityAs indicated by Lenka et al. (2009) he characterizes the administration quality as ‘ it is the general examination of any administration gave by the organization, contrasting the execution of the firm of that administration with the general desires of the client. Who expect the administration (Ladhari, 2009) As per the examination of Jamal and Anastasiadou (2007) they guarantee that there are a few impacts of the administration quality on the client maintenance and the consumer loyalty. Administration quality is one of the primary factors that influence the client maintenance in the business. The brands ought to entirely center around the administration quality. Administration quality is particularly identified with the client maintenance. Numerous analysts demonstrated the positive effect of the administration quality on the client maintenance Cody and Hope (2009).In different words the administration quality is particularly important for any business uncommonly in lodging industry.2.4 Customer SatisfactionAs per Kotler(2000) Customer fulfillment on the opposite side it is additionally characterized as the it is the conduct of the client in the wake of buying the item . Consumer loyalty is characterized as † it is a term that is in the market that shows how items and administrations gave by the organization meets the desires of the client (Spreng, 2006). Then again consumer loyalty is likewise characterized as â€Å"the response of the clients in the wake of getting the administration as indicated by their desire and it brings about their inward fulfillment. It is additionally essential for the advertisers and the representative since it gives the way that they can use to enhance and upgrade their business. As per (Thai 2008) to the faithful clients winds up constant of their buying choice from a similar brand that outcomes in the consumer loyalty. At the point when there is the consumer loyalty subsequently additionally emerges the client maintenance that outcomes in the advantage for the lodging. The clients who buys consistently from a similar brand then they are very fulfilled from that brand (Lam , 2010).Customer fulfillment likewise brings about making the positive informal exchange for that business and it brings about the client maintenance (JonesandSuh,2000) . There are numerous specialists who center around the consumer loyalty to accomplish the consumer loyalty (Bontis 2007).2.5 Customer LoyaltyIn basic words (Lenkaet, 2009 characterized the client reliability as when the client ends up ongoing of any brand, benefit, store, item then the factor of client unwaveringness emerges. On other hand (Jacoby) additionally characterized client dedication as â€Å"it is the non arbitrary conduct or reaction of the client that has been appeared after some time for settling on any choice regarding in excess of one elective brand . But Oliver (2009) condemned this definition and he says that the client dependability is the blend of three human conduct and the conduct are comprehension ,influence and behavioral intention.When the level of rivalry emerges then the client reliability is enormously checked. In the event that other brand gives the substitute brand in great quality and less value the client will desert towards that brand ( Lenka., 2009). Client devotion is the positive consequence of the client's experience traits and the amount he is happy with the item. It might incorporate administration or an item. It is additionally characterized by the Jacoby that it is the aftereffect of regular purchasing of the client from a similar association. So client steadfastness is the principle factor of the client maintenance and it is particularly gainful for the monetary exercises of the business. Jacoby, and Chestnut, (1978)2.6 EnvironmentNature is characterized as † the area or region that comprise of living or non-living things (Morgan and Daryle, 2007).I terms of business it is additionally characterized as he territory which is particularly appropriate or agreeable for the client. Here the region is taken as far as business or association. In business terms the earth assumes the principle part for the client maintenance and for the workers also .When nature of the organization will be especially cordial and agreeable for the clients then the clients will pull in towards that business and it will brings about the clients and which is particularly useful for the organization's procuring and making the great picture in the market (Klee, 1997). So every association should center around the factor of condition to influence their clients to stay with their image.

Assignment Example | Topics and Well Written Essays - 1000 words - 3

Assignment Example This programmed cell death is called apoptosis; where cells deliberately destroy themselves. The events around the death are controlled by the nuclear genes. It begins with the breaking of the chromosomal DNA into fragments then the breakdown of the nucleus. Ultimately after time the cell shrinks and is fed on by the neighboring cells and macrophages. Cells that are damaged for some reason like DNA alteration or infection undergo programmed death. The process removes lethal cells which could lead to undesired mutation or viral spread. The cell might as well die for reasons like starvation, trauma, or asphyxiate. (Geoffrey and Robert, 97 ) Programmed cell death plays a very major role in maintaining the life and health of organisms. It is a normal part of embryonic development. For instance, the fingers and toes of a human are webbed when in the embryonic stage. Through cell death, the webbing is removed through apoptosis. The immune and nervous systems are also largely developed thro ugh the same process. (Wayne, 24) The process of apoptosis involves a variety of intra and extra cellular stimuli. When it is induced by extra-cellular factors, it is triggered by cell surface death receptors. These death receptors have cytoplasmic death domains (FADD and TRADD). They are typified by the tumor necrosis receptor superfamily which includes tumor necrosis factor receptor 1 (TNFR-1), TNF related apoptosis – inducing ligand recptor 1 (TRAILR-1), death receptor 3ectodermal dysplasia receptor (EDAR), nerve growth receptor and the cytotoxic T-cell proteins like perforin and granzyme-B. The FAS receptor is found on the surface of the cell (on the chromosome) and it leads to programmed cell death. Apoptosis uses it as a pathway. It also uses the mitochondrial pathway (Geoffrey and Cooper, 46) Apoptosis is driven by the impetus of enzymes from the regulated family proteolytic enzymes called caspases. Caspases are made up of upstream (initiator) caspases which are normal ly activated by death receptor signalosomes, casase 9, activated by the mitochondrial cytochrome derived apoptosome; downstream caspases (effectors) which cleave the involved proteins. Interaction with death receptor cytoplasmic death inducing signaling complexes that contain FAS-associating death domain activates caspases 2, 8 and 10. The receptors are activated by ligands involved in signaling cell death hence supporting cell selection, homeostasis, and morphogenesis and host defense (Carlo, 16) Death receptor ligands include Fas ligand, tumor necrosis factor alpha, NF-related apoptosis inducing ligand, TNF-related weak inducer of apoptosis, TNF-related molecule 1 and nerve growth factor. The ligand is a homotrimetic type II transmembrane protein of the TNF family. It induces apoptosis through trimetization hence playing an important role in the regulation of immune system. It also has a role in the progression of cancer. It is the Fas ligand that forms the death inducing signalin g complex (DISC). Caspase-8 is released from DISC to the cytosol and it cleaves the other effector caspases. This leads to DNA degradation, membrane blebbing and other events that are associated with apoptosis. It is suggested that the extrinsic Fas pathway on its own can induce apoptosis in certain cell types. These cells are dubbed Type 1 cells and are characterized by the inability of the anti-apoptotic members of the Bcl-2